Randy Krum is currently President of InfoNewt, an infographic design and visual consulting company. InfoNewt works with clients to develop visual communications and strategies to reach their target audiences. These are designed for use in presentations, social media, training and print.
Designer of data visualizations and infographics for internal uses or viral sharing in social media. Working with companies to visualize marketing strategies, consumer experiences, qualitative and quantitative research, product differentiation, website statistics, budgets, timelines and internal processes.
Speaker to conferences and corporate meetings on topics about effective infographics, visual thinking, data visualization methods, infographic design, infographics for SEO, internal visual communication and infographic release strategies.
Consultant with clients for successful release of infographics online including building a landing page, social sharing links, company methods of distribution, involving employees, reaching key influences and tracking results.
Randy is the author of the Cool Infographics blog that highlights some of the best examples of data visualizations and infographics found in magazines, newspapers and on the Internet.
The Cool Infographics blog has quickly grown to be one of the top sites in the information design industry. With an average over 5,000 visitors per day and over 600,000 page views per month, the site has reached a Google Page Rank of 6/10.
Randy's first book was released in October 2013. Titled Cool Infographics: Effective Communication with Data Visualization and Design, the book covers all aspects of designing and using infographics.
This innovative guide prepares you to create compelling infographics for online marketing, business reports, posters, presentations, and even design your own infographic resume.
Featuring over 100 infographic examples from great designers all over the world, this book helps you communicate your message by making your information stand out. Your infographics will get noticed and shared by your audience.
InfoNewt is Randy's infographics and data visualization design company focused on improving communication with data. InfoNewt focuses on both Marketing infographics (online viral designs) and Internal infographics (presentations and confidential data) by using innovative data visualization techniques and infographic designs. For big and small companies, InfoNewt can suggest infographic design styles, gather the data, analyze the information, manage outside design resources, produce the final infographic designs and help with your final online Infographic Release Strategy.
Randy was interviewed by the Society of News Design (SND) in 2008 and the interview was published in the Design Journal, a magazine published for SND members.
An excerpt of the interview was published on the SND Update blog, and is available to the public.
Masterminds are introspective, pragmatic, directive, and attentive. As strategists, they are better than any other type at brainstorming approaches to situations. Strong-willed and very self-assured, they may make this decision quickly, as they tend to make all decisions. But though they are decisive, they are open to new evidence and new ideas, flexible in their planning to accommodate changing situations. They tend to excel at judging the usefulness of ideas and will apply whatever seems most efficient to them in accomplishing their clearly envisioned goals. To Masterminds, what matters is getting it done—but also learning the principles of how to get it done efficiently and well, that is, at a professional level of quality.
Masterminds are highly pragmatic, and they will put forth a great deal of time and effort to implement effective ideas. They are driven to solve complex problems and to create organized, decided, and executed solutions. Masterminds tend to make positive statements instead of negative ones, focusing on how to make the organization more efficient in the future rather than dwelling on past mistakes.
Masterminds are also highly theoretical, and the most open-minded of the 16 role variants. Before Masterminds adopt a theoretical notion, they insist on researching all the available data and checking the idea against reality. Masterminds are suspicious of theories based on poor research and will discard ideas that cannot be effectively implemented.
Persons with a Creative Pattern display opposite forces in their behavior. Their desire for tangible results is counterbalanced by an equally strong drive for perfection and their aggressiveness is tempered by sensitivity. Although they think and react quickly, they are restrained by the wish to explore all possible solutions before making a decision.
Creative persons exhibit foresight when focusing on projects, and they bring about change. Since individuals with a creative pattern have a drive for perfection and demonstrate considerable planning ability, the changes they make are likely to be sound, but the method may lack attention to interpersonal relationships.
Creative person want freedom to explore, and they want the authority to examine and retest findings. They can make daily decisions quickly but may be extremely cautious when making bigger decisions: "Should I take that promotion?" "Should I move to another location?" In their drive for results and perfection, creative person may not be concerned about social poise. As a result, they may be cool, aloof, or blunt.
Randy has a history as a Product Development and Marketing executive with a successful history in consumer products. Randy holds a Bachelor of Science degree from North Carolina State University in Mechanical Engineering.
Randy's product development and marketing career spans 10 years of experience developing innovative consumer products for companies such as Cooper Industries, Newell-Rubbermaid, Calphalon and The Bramton Company. Prior to that, Randy has over 7 years of experience in materials management, engineering and cost accounting.
With solid experience developing and launching consumer package goods, Randy has worked with Wal-Mart, Target, PetSmart, Petco, Bed, Bath & Beyond, Macy's, Bloomingdale's, Williams-Sonoma, Dillards, Crate & Barrel, Kohl's and more.
With over 10 years of experience in consumer research, innovation, product design, social media, online marketing and brand strategy, Randy has managed the product development and marketing activities for many well known consumer brands and products.